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Posted by David Collins on July 14, 2009
Nintendo Makes a ‘Resort’ Out Of Times Square

Nintendo Makes a ‘Resort’ Out Of Times Square

Picked this up off of Business Wire today. Nintendo is planning a pre-release party to celebrate the July 26th release of Wii Sports Resort. They plant to turn part of Times Square into an actual resort. Of course no pre-release party would be complete withoutbeing able to play the game, so if you attend, come to play! Personally, I would be curious to see how it all turns out. New York is a bit far for me (I’m in Arizona), but if any of you happen to be near there & want to check it out, please do. If you take some pics & write something up on it, I would be happy to post it here…

WHAT: Nintendo is transforming New York’s famed Military Island in Times Square into an urban island getaway to celebrate the launch of the Wii Sports Resort video game. On July 23, anyone who visits this Manhattan landmark will be treated to a mini-vacation, complete with a sandy beach, swimming pool and tropical lounge — all smack dab in the middle of the city — plus a chance to play Wii Sports Resort in advance of its U.S. July 26 release date. Based on the imaginative Wuhu Island locale featured in the game, this interactive oasis will also offer game demonstrations, giveaways (while supplies last) and a bar serving tropical non-alcoholic drinks.
Wii Sports Resort is the next phenomenon in active-play gaming and the first Nintendo game to feature the control enhancements of the Wii MotionPlus accessory. While enjoying resort-themed in-game activities such as swordplay, basketball, table tennis and archery, players will experience the unique motion-sensing controls of the Wii system with greater precision and accuracy than ever before. Just as the original Wii Sports attracted millions of casual and nontraditional players to the world of video games, the new Wii Sports Resort delivers an inclusive, interactive entertainment experience that consumers of all ages can enjoy.
WHO: Adults, kids, seniors, families, tourists, New Yorkers and consumers of all kinds
WHEN: Thursday, July 23, 2009
Event: 9 a.m. – 3 p.m.
WHERE: Military Island
7th Avenue and Broadway Avenue
Between 43rd and 44th streets, Manhattan, NY 10036

VISUALS:

  • Crowds gathering on a tropical island in the middle of Times Square
  • Experts in various sports going head-to-head with fans in Wii Sports Resort
  • Visitors lounging on a simulated beach and enjoying Wii Sports Resort game play in the middle of Times Square
  • Kids and parents wielding Wii Remote™ controllers to participate in activities like archery, table tennis, golf and basketball at interactive game kiosks
  • Children and adults demonstrating the unique cross-generational appeal of the Wii console by playing Wii Sports Resort together
  • B-roll and photos available

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