‘Sci-Fi’ Channel Moves To More Phonic Friendly ‘Sy-Fy’

Alright, I’m only posting this because of how absolutely ridiculous this is. In a move to brand themselve something more unique than the genre-generic ‘SciFi’, the Sci-Fi Channel is changing their name to ‘SyFy’. Here is the quote Aint It Cool News posted:

Syfy — unlike the generic entertainment category “sci-fi” – firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.

Is this not the most retarded thing you have ever heard? The marketing executives who approved this should be “rebranded” to ‘village idiots’. Don’t get me wrong, I understand the need of a recognizable brand in today’s market. But this makes me feel like they think their target audience plays with Fisher Price toys. Look for this new brand to go into effect on July 7th. Until then, let me know what you think in the comments. In fact, let them know too by posting on their forums. My wife thinks I’m way off on this, so if you disagree, let me know as well.

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